![]() They’re nothing to be surprised by.”Īnd Zhou said the meaning of dupes began to shift even before it became a content farm on social media. “But they’re normal, a part of the market. “I think people expect, from the brand perspective, to hate dupes,” she said. She told BuzzFeed News that dupes have always been a part of the fashion industry. Tiffany Zhou, the founder of luxury handbag brand Oleada, said that from a brand perspective, the idea of gatekeeping and sharing product information is not limited to the age of TikTok. And so people are figuring out, like, Oh, wait, this is a way for me to create content and you know, also help people.” “I feel like a lot of people notice that videos where you give people alternatives to different items does well on the app. “I think TikTok played a huge role in it,” Ishmael said. But the gold rush to find the next big copycat has become an increasingly profitable game for content creators, and is a key factor in the shapeshifting of the definition of the word dupe, into meaning anything that slightly resembles another thing. “Now it's become a really exciting and cool thing for a lot of Gen Z people to finally find - like, Oh, where can I find the dupe of this skirt that you're wearing that's actually $3,000 and I don’t want to spend that?”īlame it on inflation, declining production quality, or a new wave of cash-poor teenagers who have more exposure to aspirational lifestyle trends than ever. “I definitely think Gen Z and younger audiences have really changed how knockoff and dupe culture is seen,” said Aiyana Ishmael, a Teen Vogue fashion writer who recently went viral for her article on dupe Bella Hadid outfits. #tiktokmademebuyit has over 37 billion views. On TikTok, hashtag #reps (short for “replicas,” often used to reference counterfeit sneakers) has been viewed over 1.4 billion times, while #dupe has been viewed 2.4 billion times. Now, searches for knockoff items are soaring. “Saying ‘dupe’ over and over, it doesn’t sound like a real word at some point.” It was really funny to me,” Snyder, 18, said. ![]() “It sat in my drafts for two days.” But after a friend convinced her to post it, it quickly went viral, garnering over 2.9 million views. “At first I made it as a joke,” Snyder told BuzzFeed News. “Prada dupe,” she says, holding up a black pleather tote and exaggerating the pronunciation of the word “dupe.” ![]() So she made a TikTok about it, holding up the products like an exaggerated Amazon influencer showing off their new finds. Dupes surround us.īlythe Snyder was in Target when she realized many items reminded her of another, higher-end product: a belt that was reminiscent of the Gucci logo belt, a pair of sunglasses that looked like Fendi. Scroll through TikTok and random influencers will tell you to run to Amazon because this bodysuit looks identical to the trendy Skims one. ![]() Walk through Old Navy or Walmart, and you’ll probably start thinking of other brands - those leggings look like Lululemon, that jacket resembles Aritzia. ![]()
0 Comments
Leave a Reply. |